24
January
2007
January
2007
Failed Hoax
Two days ago, I thought I’d run a quick internet experiment to see if I could get a fake article, clearly marked as a hoax, into the mainstream blogosphere.
It received 7 diggs, and for a while this morning was the first result on a google search for “iphone sue”, outranking valid articles about the Cisco lawsuit from the BBC and other legitimate sources.
Unfortunately, no one felt compelled to pass my story along as legit. Oh well. It was a nice experiment.

Erik R.


You still might get a rise out of Cisco, like maybe a suit.
Darn. I forgot to raise that point in my blog entry. Surely, if my hoax had actually generated some publicity (c’mon, “Ted Thomas, the Trademark Tycooon”???) and the stock price was actually affected, I would be liable. Surely, the SEC would prosecute me for slander or something, despite the fact that AAPL is the only stock I own (bought at 49, baby!). That was the most interesting idea that occurred to me throughout the whole thing.
At least the “ipHone == traceroute” was pretty geekilicious.
Wasn’t that rather a ‘lose-lose’ proposition there Nephew?
Either you lose: your libelous statements are ignored in disregard.
Or, you lose: your libelous statements are heeded and they damage others and you become liable.
But then again, you’re too hard to touch over there in the Old Country, aren’t you?
At the time, it seemed like there was a “win” hidden in there between the two losses. Two “win” scenarios, actually:
But yes, pretty dumb in all.