Comments on: Celebrity Gossip Advertising http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/ Thoughts and photos from an American living in Spain. Wed, 03 Dec 2008 06:57:38 +0000 http://wordpress.org/?v=abc By: Uncle Neil http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2443 Uncle Neil Fri, 25 Apr 2008 01:50:44 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2443 The TV networks apparently make a lot of money from advertising which they give to golf tournaments which increases purse. Tiger Woods has received a million dollars just for appearing at a televised golf tournament. In his first 12 years on tour Tiger Woods won more than $100 million in winnings and $700 million in endorsements or advertising. In 2007 Tiger Woods won $22,902,706 in winnings and $668,550,000 in endorsements. The TV networks apparently make a lot of money from advertising which they give to golf tournaments which increases purse. Tiger Woods has received a million dollars just for appearing at a televised golf tournament. In his first 12 years on tour Tiger Woods won more than $100 million in winnings and $700 million in endorsements or advertising. In 2007 Tiger Woods won $22,902,706 in winnings and $668,550,000 in endorsements.

]]> By: Erik R. http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2441 Erik R. Thu, 24 Apr 2008 17:43:28 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2441 Uh, yeah. Like that! Man, I really want a GM car now... Uh, yeah. Like that!

Man, I really want a GM car now…

]]> By: michael http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2440 michael Thu, 24 Apr 2008 17:37:52 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2440 you mean, like this? http://defamer.com/hollywood/lindsay-lohan/lindsay-lohans-auto-show-nipple-slip-157710.php (perhaps NSFW) you mean, like this?

http://defamer.com/hollywood/lindsay-lohan/lindsay-lohans-auto-show-nipple-slip-157710.php (perhaps NSFW)

]]> By: Erik R. http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2439 Erik R. Thu, 24 Apr 2008 14:42:00 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2439 Is it really that much more of "selling out and being tricked" than current Photoshopped magazine ads are? I suppose that people are accustomed to a certain level of <i>formality</i> in their advertising. People understand (consciously) that a television spot with David Beckham kicking a soccer ball, smiling into the camera, and then driving off in a BMW while rock music plays is a paid endorsement and has no bearing on David's personal car preference. Even though the advertisers know that already, and their real goal is to establish a link in your brain between their brand and pretty/talented people. I could be wrong, but I suspect that even the discovery and the public disgust that goes with it would still benefit the corporation. The old "There's no such thing as bad publicity" concept. As for the celebrity, it's hard to say. I'm sure I'm not the first person to think about this, so maybe there's a good reason that it hasn't been done/discovered yet. Is it really that much more of “selling out and being tricked” than current Photoshopped magazine ads are? I suppose that people are accustomed to a certain level of formality in their advertising. People understand (consciously) that a television spot with David Beckham kicking a soccer ball, smiling into the camera, and then driving off in a BMW while rock music plays is a paid endorsement and has no bearing on David’s personal car preference. Even though the advertisers know that already, and their real goal is to establish a link in your brain between their brand and pretty/talented people.

I could be wrong, but I suspect that even the discovery and the public disgust that goes with it would still benefit the corporation. The old “There’s no such thing as bad publicity” concept. As for the celebrity, it’s hard to say.

I’m sure I’m not the first person to think about this, so maybe there’s a good reason that it hasn’t been done/discovered yet.

]]> By: Hubbers http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2438 Hubbers Thu, 24 Apr 2008 14:14:08 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2438 The point about your mind being twisted seems accurate. It doesn't mean the idea isn't pure genius though. The only potential pitfall is that the 'situation' would have to seem completely legitimate of there would be a negative backlash against the brand and the 'celebrities' as no one likes a sell out and no one likes to be tricked. The point about your mind being twisted seems accurate. It doesn’t mean the idea isn’t pure genius though.

The only potential pitfall is that the ’situation’ would have to seem completely legitimate of there would be a negative backlash against the brand and the ‘celebrities’ as no one likes a sell out and no one likes to be tricked.

]]> By: andrea http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2437 andrea Thu, 24 Apr 2008 13:36:09 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2437 I wouldn't be at all surprised if there actually <i>is</i> some product placement of that kind going on out there. I wouldn’t be at all surprised if there actually is some product placement of that kind going on out there.

]]> By: jane http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2435 jane Thu, 24 Apr 2008 12:01:25 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2435 Fascinating. I need to work “I’m gonna get extra crispy on your ass!” into a conversation. Fascinating.

I need to work “I’m gonna get extra crispy on your ass!” into a conversation.

]]> By: Theresa http://www.erik-rasmussen.com/blog/2008/04/24/celebrity-gossip-advertising/#comment-2434 Theresa Thu, 24 Apr 2008 09:29:54 +0000 http://www.erik-rasmussen.com/blog/?p=599#comment-2434 Today my ani-spam word is "sleepy", which is how I feel. You have a twisted mind. Have you ever thought of going into advertising. ;) Today my ani-spam word is “sleepy”, which is how I feel. You have a twisted mind. Have you ever thought of going into advertising. ;)

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